Marketing in Australia of Infant Formulas: Manufacturers and Importers Agreement

Marketing in Australia of Infant Formulas: Manufacturers and Importers Agreement 1992 (MAIF Agreement)

Page last updated: 27 August 2019

The MAIF Agreement has operated since 1992, as a voluntary, self-regulatory, code of conduct between the manufacturers and importers of infant formula in Australia. It is Australia’s response to the World Health Organization’s International Code of Marketing of Breast-milk Substitutes 1981 (WHO Code). The MAIF Agreement applies to those Australian manufacturers and importers of infant formula who are signatories to the MAIF Agreement.

The MAIF Agreement aims to contribute to the provision of safe and adequate nutrition for infants, by protecting and promoting breastfeeding and by ensuring the proper use of breast milk substitutes, when they are necessary, on the basis of adequate information through appropriate marketing and distribution.

Current signatories to the MAIF Agreement include:

  • Abbott Australasia Pty Ltd
  • Aspen Nutritionals Australia Pty Ltd
  • Australian Dairy Park Pty Ltd
  • Bayer Australia Ltd
  • Freedom Foods Group Trading Pty Ltd
  • H & H Group
  • H J Heinz Company Australia Ltd
  • The Infant Food Co. Pty Limited
  • Saputo Dairy Australia Pty Ltd
  • Nature One Dairy Pty Ltd
  • Nestlé Australia Ltd
  • Nuchev Pty Ltd
  • Nutricia Australia Pty Ltd
  • The a2 Milk Company Ltd
  • Wattle Health Australia Limited
  • RB

The complaint process

Individuals, members of industry, community and consumer groups are able to lodge a complaint with the Department of Health alleging a breach of the MAIF Agreement.

Complaints should be submitted to the Department of Health on the Complaint Form.

The MAIF Complaints Committee (the Committee) considers the complaints received and is responsible for making determinations on potential breaches of the MAIF Agreement. The Committee was established in 2018 and is managed by the Department of Health. The Committee is comprised of three members: an independent representative; an industry representative; and a public health representative.

The MAIF Complaints Committee has resolved to undertake a review of the guidance documents for the interpretation of the MAIF Agreement.


The MAIF Agreement came into effect in 1992. Prior to 2014, the MAIF complaints process was managed by the Department of Health’s Advisory Panel on the Marketing in Australia of Infant Formula (APMAIF). From 2014 to 2017 the MAIF complaints process was managed by an Independent Tribunal, overseen by the Ethics Centre. An independent review of the MAIF complaints handling process was conducted in 2017. Following the review, the Department of Health assumed overarching responsibility for the handling of complaints received in relation to the MAIF Agreement.

Links to Related Documents

Links to Historical Documents

Annual Reports

Contact details

MAIF Complaints Committee Secretariat
Food & Nutrition Policy Section
Department of Health
MDP 707 GPO Box 9848
Canberra ACT 2601