British American Tobacco Australia - Response to the draft National Tobacco Strategy 2012-2018 - 25 June 2012
Strengthen efforts to reduce smoking among people in disadvantaged populations with high smoking prevalence;
We repeat our comments in respect of the effectiveness of education campaigns as an example of evidence based tobacco control measures. Again, one important area to focus attention on is the illicit tobacco market, through both education and enforcement activities.
We also note the studies referred to in the draft NTS which reveal that changes in smoking rates among low socioeconomic groups were of a similar magnitude to changes among high socioeconomic groups15 and that there is strong evidence demonstrating the effectiveness of whole of population approaches, such as mass media campaigns, in reducing smoking among smokers from low socioeconomic groups16. In light of these studies, we query the need for specific tailored campaigns in circumstances where whole of population approaches appear to be effective.
15 National Preventative Health Taskforce. Australia: the Healthiest Country by 2020 Technical Report 2- Tobacco Control in Australia: making smoking history. Including addendum for October 2008 to June 2009. 2009, Canberra: Department of Health and Ageing.
16 Siahpush M, Wakefield MA, Spittal MJ et al. Taxation reduces social disparities in adult smoking prevalence. Am J Prev Med. 2009; 36:285.