National Drug Strategy
National Drug Strategy

British American Tobacco Australia - Response to the draft National Tobacco Strategy 2012-2018 - 25 June 2012


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The aim of the draft NTS is to identify those policies that are capable of reducing the harm caused by tobacco for the next five years.

In this context, it is important to remember that over the previous five years, significant regulations have been put in place with the same aim. Such regulations range from graphic health warnings, retail display bans and potentially plain packaging. Indeed there have been some 50 separate pieces of tobacco regulation put in place in the last 10 years alone.

However, the singular impact that each piece of regulation has had on reducing smoking rates is often not known and at times difficult to effectively quantify. Further, such measures are often rushed and bring with them serious unintended consequences, with the growth in the illegal tobacco market being once such example.

The opportunity presented by the draft NTS is to reset the regulatory approach in this important policy field, and focus on those priority areas in a methodical manner.

To this end, BATA suggests that the NTS focus resources on the broad areas of;